When Sargon Khananisho launched his PI firm in late 2019, the pandemic hit just months later. Instead of pulling back, he doubled down on relationships, both within his Assyrian community and beyond.

Today, SKG Injury Law operates in three states, is expanding to six more, and boasts a 615,000-strong Instagram following … all while maintaining high-touch, personalized client service.

In this 28-minute on-demand interview, Sargon shares:

• His “boots on the ground” process for launching in new markets
• How community goodwill became a steady referral pipeline
• The social media strategy that entertains first, educates second
• Why honesty with clients and providers builds long-term trust
• How he blends billboards, SEO, PPC, and memes into one brand
• The marketing missteps that taught him where not to spend

If you want to grow faster without sacrificing your reputation or relationships, this interview delivers practical, proven ideas you can apply immediately.

Kara Prior is president of James Publishing and co-founder of James Amplifier. She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing 13 years ago. Kara is co-author of three books: More Referrals from Lawyers, The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals.

She is the mother of two young boys, and was captain of her Division 1 college swim team.