Rapid Growth, Low Spend,
High Conversions


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
Alex Northover launched his Atlanta personal injury practice only 18 months ago, but already has 400 open case files, 3 attorneys, and 6 paralegals in his young firm.

Outside of paying for meals with potential referral sources, he spends little on marketing and nothing on the traditional sources of injury clients – SEO, PPC, radio, TV, and billboards.

So how does he do it? One of Alex’s two primary growth levers is accepting cases that have been rejected by multiple local injury firms, and then obtaining solid settlements.

During this session, Alex walks us through both of the techniques that are driving his rapid expansion and will share how:
  • Having attorneys handle tasks traditionally assigned to case managers and paralegals provides the foundation for his swift growth
  • ​His firm has a lead conversion rate of 90%, compared to the typical firm’s 45-50%
  • He uses personal networking to expand his referral sources, including obtaining 7% of the firm’s cases from Uber and Lyft drivers
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Alex Northover, Owner of Northover Law Group LLC

Alexander D. Northover’s law practice is dedicated to representing injured Georgians in personal injury and worker’s compensation claims, pre-suit, at trial, and on appeal. 

Mr. Northover’s attention to detail and creative style makes him a fierce and zealous advocate for his clients. 

Mr. Northover has a deep passion for fighting for “the underdog” and holding powerful corporations and insurance companies accountable.