Migrating to Serious Injury Cases 
with the Help of YouTube 


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
This New York injury lawyer with a 20-person firm has begun referring out the smaller cases coming in from PPC and SEO that cannot be settled, while focusing his own time on trying more serious injury cases.  

To keep his firm growing, Arkady Frekthman: 
  • Posts twice-weekly on YouTube, where he has over 4,000 subscribers, which is bringing in bigger cases. Learn what topics draw the most viewers. 
  • ​Spends about $10,000 monthly on PPC and SEO, even though they primarily deliver smaller cases. Hear what long-tail keywords he pursues for bigger cases. 
  • ​Works at generating positive online reviews. Discover the approach that is bringing extra success.
  • ​Receives a lot of texts from people with new cases when he creates two particular types of videos. Learn what they are.
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Arkady Frekthman

Arkady Frekhtman is the owner and founder of the firm. Arkady graduated from law school in 1997 and worked for a solo practitioner in Austin, Texas before coming back to his native New York City in 1999. 

In the year 2000, he started his own solo practice firm in Brooklyn and still remembers his first settlement: a $12,000.00 settlement for a Queens mother who sued a large life insurance company alleging fraud. Those funds helped the firm hire just one paralegal starting the growth of F&A Injury Lawyers. 

Since that time, Arkady has handled thousands of personal injury cases from soft tissue car accident matters to severe brain injury litigation, mass tort litigation, burn injury, construction site accidents, and many others.