Ben Glass on Higher Conversions, More Referrals, and Low-Cost Marketing

Ben Glass has coached hundreds of law firms on their marketing.  He has also built and managed a 17-person injury and disability firm.    

In my interview he shares:

• How he took his digital marketing spend to near zero without reducing lead flow.
• The first marketing recommendation he gives law firm owners.
• Why good marketing starts with accurate lead tracking.
• Developing a brand without a ton of spending.
• His successful approach to growing his referral network.
• That niching down really does work.
• The three marketing elements of primary importance that Ben focuses on.
• The AI use cases that Ben is investigating.
• Ben’s two highest-impact marketing tips.

Kara Prior is president of James Publishing and co-founder of James Amplifier. She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing seven years ago. Kara is co-author of three books: More Referrals from Lawyers, The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals.

She is the mother of two young boys, and was captain of her Division 1 college swim team.