How I Keep My Firm
Healthy and Growing


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
In 13 years Bert Parnall has built one of the largest injury firms in New Mexico, now totaling 12 attorneys and 69 people.

Yet his marketing and advertising spend has been only 10-12% of revenue, this year running at 9% because business is ahead of projections. 

In this session, Bert will break down his media spend by percentage so you can learn exactly what drives his new business. He also names the vendors he uses and is happy with.

Learn what Bert is doing to keep the magic happening, plus hear him share how:
  • Moderate but steady growth can build a sizable firm
  • ​You don’t need to spend a bundle on marketing to achieve growth
  • Learning from growth-minded peers will accelerate your progress
  • ​Some of his most effective tactics are simple and low-cost
Don't miss these practical, use-them-today tips!
Complete the form below to get immediate access to the replay.
First Name*
Last Name*
Email Address*
Yes, please send me text reminders about this webinar so I don't miss it. No spam.

Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Bert Parnall, Attorney at Parnall Law

When Bert Parnall launched the Parnall Law Firm in 2009, his focus was to make lives better for people who have been injured through no fault of their own.

Though his firm has grown quickly to fill the legal needs of their community, it has retained its focus on providing excellent service to clients. Bert believed what sets the firm apart from others is the way they treat their clients. They are empathetic, committed, and very responsive. They are a team. Bert looks for talented, dedicated, intelligent lawyers and staff from all over the US. They tenaciously look for the truth, they triumphantly find the truth, and they keep on fighting as a team with their clients. He realized that they live by certain values that he calls the “Five Ts” – Teamwork, Talent, Truth, Tenacity and Triumph.