Building Your Brand and Your Firm on Social Media with Attorney Brandon Pettijohn


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
Brandon Pettijohn is a North Carolina solo handling contract disputes, injury claims, and family law cases. His revenue has more than doubled this year even though he does no paid advertising. 

He started building his brand early, purchasing the name ‘The Port City Attorney’ while still in law school. That name is trumpeted widely to Brandon’s half-million TikTok followers and rapidly-growing YouTube channel. 

Despite his massive social success, Brandon spends only 90 minutes a week keeping his profiles active. And he keeps his social media expenses low, spending only 5% of revenue on marketing.

In this session, Brandon will explain:
  • The importance of building your brand as early as possible
  • How delaying your expansion hires can restrict growth
  • ​How to take advantage of low-competition geographic areas to build your firm
  • ​How to leverage your success on social media to build your professional network
  • ​The importance of topic selection for social media growth
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Brandon Pettijohn

Brandon attended Indiana University Robert H. McKinney School of Law where he received his Doctor of Jurisprudence. 

Prior to and while attending law school, Brandon served as a corrections officer, probation officer, problem-solving court case manager, and implemented policy at the state level as the first ever Veterans Court Coordinator for the State of Indiana as appointed by the Chief Justice of the Indiana Supreme Court. In Wilmington, Brandon worked with the Chief District Court Judge to bring a veterans court to New Hanover County and serves on that team as the appointed defense attorney for all veteran participants. 

Brandon brings years of military, life, and legal experience to his practice in order to better serve his clients on a daily basis. He lives in Leland, NC with his wife and two daughters, is a blue belt in Brazilian Jiu Jitsu and likes to spend his time competing in international tournaments and coaching the kids class in his spare time.