Half a Million TikTok Followers Deliver for Family Associate Attorney
WATCH THE REPLAY
We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
This family law associate attorney has over three years grown her TikTok following to nearly a half million. Her approach there is a mix of family-oriented videos and common-sense divorce education videos, which generate a steady flow of paid consultations for her.
You will learn:
Her simple but effective approach for obtaining paid consultations from social media
Requiring paid consultations weeds out the low-quality leads
In-person consultations are old school and can be abandoned
The importance of focusing on one platform
Focusing on social content that is fun and easy to create will outperform your legal content
Don't miss these practical, use-them-today tips!
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Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.
She spends most of her time talking to attorneys about how to improve their marketing results.
Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago.
Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.
Guest: Calina Plotky
Calina Costa Plotky is an Associate Attorney with KF Law, LLC. Ms. Plotky’s practice concentrates primarily on family law including, for example, divorce, child custody, child support, modifications, alimony, palimony, contempt, prenuptial agreements. Ms. Plotky worked for Elkhalil Law, P.C. and practiced in the area of immigration including, for example, detainee cases, citizenship applications, inadmissibility waivers, and visas. She also practiced in the area of international business. Thereafter, Ms. Plotky worked for Mr. Jeffrey Gilbert and practiced in the area of personal injury and catastrophic workers’ compensation until joining KF Law LLC in May 2017.
Ms. Plotky is a dual citizen with citizenship from the United States and Brazil. Growing up between these two countries afforded her the opportunity to learn both English and Portuguese fluently, as well as be integrated in both cultures. Ms. Plotky has a large family in Brazil, many of whom are attorneys and judges actively involved in the local legal community. She is a member of the State Bar of Georgia and admitted to practice in the State Courts of Georgia, the Georgia Court of Appeals and the Supreme Court of Georgia.