Chad Celi on Boosting Referrals and Maximizing Marketing Results for Personal Injury Firms
Chad Celi has helped top personal injury law firms, including industry leaders like Mike Moore and Darryl Isaac, get more leads from their marketing, more cases from their leads, and more referrals from those cases.
In this 30-minute interview, Chad shares actionable insights for improving your firm’s intake, client satisfaction, and referrals:
- Referral mastery: Proven strategies for generating more referrals from satisfied clients.
- Maximizing marketing ROI: How to get better results from your current marketing spend.
- Speed of trust: Build trust with new clients in the critical first 30 days to prevent client loss.
- Intake optimization: Simple steps to improve your intake process and convert more leads into cases.
- Client communication: Set client expectations early to reduce confusion, dissatisfaction, and prevent post-signup shopping.

Kara Prior is president of James Publishing and co-founder of James Amplifier. She spends most of her time talking to attorneys about how to improve their marketing results.
Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing seven years ago. Kara is co-author of three books: More Referrals from Lawyers, The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals.
She is the mother of two young boys, and was captain of her Division 1 college swim team.

Chad Celi serves as a strategic marketing consultant for personal injury law firms. As the founder of ChadGPT, he advises law firms on implementing AI-driven marketing strategies and developing innovative client acquisition approaches.
Prior to his current role, Chad founded and successfully sold a marketing agency. His work has been recognized in national media outlets, including Forbes Magazine and NBC’s Today Show. He has authored two books on marketing strategy and brings experience working with established law firms across the United States.