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What’s Working Online with Chris Dreyer of Rankings.io

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Grow With Kara
Rankings.io founder and CEO Chris Dreyer unveils actionable strategies for improving your firm’s online visibility and effectiveness

Rankings.io has one of the top reputations and track records among the well over 100 marketing agencies serving lawyers.

In my interview with the founder and CEO of Rankings, Chris Dreyer, he shares his marketing recommendations for law firms at various growth stages. Chris explains how to:

  • Plan your creative
  • Use your sphere of influence
  • Run Google ads for non-competitive keywords
  • Obtain reviews
  • Monitor intake

Chris also digs into what you should look for when considering a new marketing agency, mistakes he made along his growth path, and how to hire quality staff.

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Webinar Replay (06.05.24)
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Host: Kara Prior
James Amplifier, President

Kara Prior is president of James Publishing and co-founder of James Amplifier. She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing seven years ago. Kara is co-author of three books: More Referrals from Lawyers, The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals.

She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Chris Dreyer
Founder and CEO, Rankings.io

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list five years in a row.

Chris’s journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player.