No-Cost Social Media Marketing 
for Lawyers


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
Half of Clay Payne’s Texas injury cases are now coming from social media.  

He began on TikTok, where he has 159,000 followers, and added Instagram in April 2022 where he already has 181,000 followers. Instagram is providing him more and higher-quality leads than TikTok, including the two 18-wheeler cases he signed last month.

In this session, you will learn how he:
  • Spends no ad or boosting money. All this follower growth is 100% organic.
  • ​Struggled at first and still cringes at his early videos and their lack of success.
  • Shoots 7 videos/week at home on Sundays in one hour, with his wife using an iPhone 13.
  • ​Stays focused on educating about the law. No comedy, costumes, or silliness.
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Clay Payne, Personal Injury Attorney 

Clay represents clients injured in auto and trucking accidents, company vehicle accidents, premises liability accidents, and workplace accidents. He is licensed by the State Bar of Texas and is admitted to practice before the U.S. District Courts for the Western District of Texas.        

Clay’s legal affiliations include the Texas Trial Lawyers Association and the San Antonio Trial Lawyers Association. Outside of the office, Clay enjoys spending time with his wife, Daisy. Clay likes to attend local events in King William and Southtown as well as go out for dinner with friends and family.