Doubling Clients and Revenue Year After Year with Attorney Craig Levey

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We continue our interview series with successful attorney-marketers where we uncover
what’s working, what’s not, and how you can get on a similar path to growth.

Craig Levey is a partner in a 10-attorney Boston employment firm.

He has, thanks to his focus on referrals and social media, doubled his clients and his revenue four years in a row.

He walked me through the details of this growth path, including the number of leads he receives each week from both sources.

Craig also shared the lessons he learned along the way, complete with the modifications he made to his social marketing and the networking he has done to build up his referrals. He discusses:

Social media
  • Adding 230,000 TikTok followers in 2023
  • His most popular topics
  • How he efficiently posts daily with zero assistance
  • How Craig built his referral network
  • What he does to cultivate that network
  • How many cases he receives from referrals
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Webinar Replay (02.21.24)
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing seven years ago.

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Attorney Craig Levey

Attorney Craig Levey focuses his practice on employment and business matters, representing both individuals and companies. Craig litigates claims of discrimination, sexual harassment, retaliation, wage & hour disputes, and whistleblower matters, as well as partnership and fiduciary duty issues. Craig drafts, reviews, and negotiates non-competition, non-solicitation, and severance agreements, and routinely counsels companies on all facets of the employer-employee relationship, including the drafting and implementation of company policies, procedures, and employee handbooks.

Craig has extensive experience in Federal, Superior, and District courts, and before administrative bodies, including the Massachusetts Commission Against Discrimination, Department of Unemployment Assistance, Division of Administrative Law Appeals, and Division of Professional Licensure.

Craig received his Juris Doctorate from New England Law | Boston, and his Bachelor of Arts from Hobart College. He is admitted to practice in the Commonwealth of Massachusetts, United States District Court for the District of Massachusetts, United States Supreme Court, and Province of Ontario.