Blending Catastrophic &
Volume Injury Case Models


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
In 8 years Darl Champion has grown his Atlanta-area injury firm to 13 people handling about 200 open files. He has structured his firm so it has the people and processes in place to work on smaller cases while he focuses on the higher-value cases.

Initially he pursued attorney referrals, but has now broadened his marketing channels to include SEO, PPC, social media, and client referrals.

During this session, you'll learn how Darl maintains his preferred mix of high-value and smaller cases. He will share how:
  • Marketing diversification brings security and increases predictability
  • ​Client referrals are the most secure channel
  • Ongoing marketing tests are critical
  • ​Growing allows you to focus on work you enjoy
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Darl Champion, Attorney at The Champion Firm, P.C.

Passionate about fighting for his clients and holding the right people accountable, Darl Champion is dedicated to getting the best possible result in every single case he takes. 

Since starting The Champion Firm in 2014, Darl Champion and his team have successfully litigated and settled over $90 million for clients all across Georgia.