How The Hammer Spends
a $12M Marketing Budget


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
Darryl Isaacs, aka The Hammer, last year spent $12 million on advertising and marketing. He also manages several marketing-oriented attorney mastermind groups.

As a result, Darryl knows a ton about what is working in marketing, and where you should place your marketing efforts and dollars.

In this session, he will explain:
  • How he got started
  • ​What percent of revenues he devotes to marketing and advertising
  • ​Whether pay-per-click has been effective
  • ​What he recommends for attorneys just starting in social media
  • ​How he is early to new marketing channels
  • ​What he recommends for attorneys expanding their marketing
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest Expert: Darryl Isaacs, Attorney

For nearly 25 years, Darryl Isaacs, known to his clients and in professional legal circles as “The Hammer” for his aggressive courtroom nature and ability to win tough cases, successfully practices law in Kentucky, Indiana, and Ohio where is accepted into the bar of all three states.

Mr. Isaacs' successes inside and outside of the courtroom focus on personal injury practice areas including auto accidents, large truck accidents, motorcycle accidents, defective drug and medical device cases, premises liability cases, including slip and fall injuries, workers’ compensation, social security and disability cases, nursing home abuse and neglect, and wrongful death cases.