Solo Succeeds with Niche Referrals
and Instagram Boosts with Attorney Edward Arthur
For Edward Arthur – who runs a prosperous bail bond litigation and criminal defense solo in San Diego – social and referrals have both proven to be effective marketing channels.
They work together, with his social posts keeping him top of mind with his referral sources. In this interview, Arthur teaches us:
Referrals
– How he built his referral network
– What he does to stay top of mind with his network
– How he works to grow the network
Social media
– How he is affordably growing his number of followers
– How he engages with comments
– How many clients he receives from Instagram
Host: Kara Prior, President of James Publishing
She spends most of her time talking to attorneys about how to improve their marketing results.
Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing seven years ago.
Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.