0 to 150 Team Members in 6 Years
Building a Fast-Growing Immigration Firm with Bold Marketing, Systems, and Culture
With Attorney Hillary Walsh of New Frontier Immigration Law
In this on-demand interview, Hillary explains exactly how she did it: using a bold marketing investment, disciplined systems, and a powerful brand strategy.
What You’ll Learn
How she fuels growth:
- Why she spends approximately 25% of firm revenue on marketing
- How branding (buses, billboards, radio) compounds authority
- Her “prove it first” strategy for Meta ads
How she reduces chaos:
- Automated 30-day reassurance emails
- Monthly client webinars that educate at scale
- Pre-recorded videos that shorten meetings and eliminate repetition
How she scales operations:
- A 24-hour “follow-the-sun” workflow
- Structured scheduling that prevents dropped cases
- Systems that allow growth without burnout
How she differentiates her firm:
- Rejecting fear-based marketing
- Becoming the “good news lawyer”
- Using gratitude and celebration to strengthen culture
This is a practical case study in scaling a modern law firm, with real numbers and real systems.
Kara Prior is president of James Publishing and co-founder of James Amplifier. She spends most of her time talking to attorneys about how to improve their marketing results.
Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing 13 years ago. Kara is co-author of three books: More Referrals from Lawyers, The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals.
She is the mother of two young boys, and was captain of her Division 1 college swim team.
Hillary Walsh is the founder and CEO of New Frontier Immigration Law, a fast-growing immigration firm she launched in 2019 and scaled to 150 team members in just six years. A small-town Kansas native turned nationally recognized immigration attorney, Hillary has dedicated her career to helping immigrants live free in the United States. Since her admission to practice in 2012, she has represented clients before the U.S. Supreme Court, multiple U.S. Courts of Appeals, the Board of Immigration Appeals, and immigration courts nationwide.
Known for her bold marketing approach and culture-first leadership, Hillary invests heavily in branding, education, and client experience—combining Meta and Google advertising with automated communication and monthly webinars to serve clients at scale. An endless optimist, TEDx speaker, law professor, military wife, and mother of four, she believes there is a solution to every problem and brings that relentless energy to every case and every stage of growth.
