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Law Firm Obtains Their Highest Quality Leads From TikTok 

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We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
After several years of insurance defense litigation, attorneys Carmel and Camellia Imani launched their Laguna Beach, CA business and trademark firm in 2021.  

Pivoting from Google ads to organic social media delivered rapid success to these sisters. 

This interview teaches: 
  • The best leads come from organic social media, as those prospects want to work with you and only you. 
  • ​Marketing success can come quickly, especially on TikTok. 
  • ​TikTok has a reputation for delivering lower-quality leads, but the sisters are obtaining leads who pay for their initial consultations. 
  • ​Letting viewers in on a personal aspect of your life will enhance your social results. 
  • ​As I have repeatedly seen in my interviews, social media more than levels the marketing playing field. Small firms are usually more successful on social media than bigger firms.
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Carmel & Camellia Imani

Carmel and Camellia Imani help entrepreneurs start and protect their businesses by taking care of all the required legal paperwork, saving them the time and headache.