Getting the Most Out of the
Best Legal Marketing Channels


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
Jason Melton launched his multi-specialty law practice in an under-served part of Florida, promoting it with organic SEO.  

But the firm plateaued until he joined a mastermind and was encouraged to add three other marketing channels. Now he uses PPC, Instagram, and one surprising channel.

In less than one year Jason has acquired more than 14,000 Instagram followers, and that channel is now delivering quality leads despite the large number of retirees in his region.

Jason has learned several critical marketing lessons, and during this session will explain:
  • What percent of revenues he devotes to marketing and advertising
  • ​Whether pay-per-click has been effective
  • ​What he recommends for attorneys just starting in social media
  • ​Which marketing channel delivers his highest ROI (the answer is unexpected)
  • ​His top tips for attorneys who want to improve their marketing results
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest Expert: Jason Melton, Attorney

Throughout his career, Jason Melton has earned his reputation for developing and executing on individually tailored strategies for difficult and tragic personal injury and wrongful death clients in Florida. 

Jason started his career fighting for victims in Florida's criminal courtrooms and has continued that drive for equity and accountability in the civil arena against insurance companies and some of the countries largest corporate entities. 

He is a founding member of the National Academy of Motorcycle Injury Lawyers and was named Top 20 Motorcycle Injury Lawyer in the United States in 2020. Jason was also named among the top 100 High Stakes Litigators for his experience in cases worth over $2,000,000.