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Smart Marketing and Hiring with Attorney Jason Melton

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Grow With Kara
Learn how injury and criminal attorney Jason Melton uses a broad-based marketing effort to drive growth at his 11-attorney Florida firm

Jason Melton has built an 11-attorney injury and criminal firm in Florida.

He has also acquired 191,000 Instagram followers in less than 3 years.

His approaches to marketing, hiring, and growth are both inspirational and educational, and he passes along several valuable lessons in this 30-minute interview, including:

  • The single best way to stand out from your competition
  • An under-used technique for obtaining referrals
  • His highest-ROI marketing channel
  • His best source of back-office staff
  • Why he has reduced his SEO spend
  • His overall marketing strategy
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Webinar Replay (05.29.24)
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Host: Kara Prior
James Amplifier, President

Kara Prior is president of James Publishing and co-founder of James Amplifier. She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing seven years ago. Kara is co-author of three books: More Referrals from Lawyers, The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals.

She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Jason Melton
Attorney, @jasonmeltonesquire

Attorney Jason Melton. Throughout his career, Jason has earned his reputation for developing and executing on individually tailored strategies for difficult and tragic personal injury and wrongful death clients in Florida. 

He started his career fighting for victims in Florida’s criminal courtrooms and has continued that drive for equity and accountability in the civil arena against insurance companies and some of the countries largest corporate entities. 

He is a founding member of the National Academy of Motorcycle Injury Lawyers and was named Top 20 Motorcycle Injury Lawyer in the United States in 2020. Jason was also named among the top 100 High Stakes Litigators for his experience in cases worth over $2,000,000.