Generating Consistent Law Firm Growth


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
Attorney Jennifer Gore-Cuthbert launched her 30-person personal injury firm 9 years ago, and since then has collected over $100 million in settlements for more than 5,000 clients.

She has been doubling revenue most years by blending traditional and digital marketing techniques.

During this session, Jennifer explains her data-driven approach to growth and will detail how:
  • Building reporting dashboards enabled her to take 2-½ months off
  • ​Using callathons generates quality client referrals
  • Social media provides a hidden, high-profit benefit
  • ​Business coaching has led to large gains 
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Jennifer Gore-Cuthbert, Founder of Atlanta Personal Injury Law Group – Gore

Jennifer Gore-Cuthbert is the founding attorney and owner of Atlanta Personal Injury Law Group – Gore, a personal injury firm based in Roswell, Georgia.

Jennifer is committed to building a close working relationship with her clients to provide quality, compassionate, and efficient legal representation.

Jennifer’s goals of becoming an attorney and opening her own practice were shaped by her own personal injury experiences. In college, she was seriously hurt in a car accident. After going through the arduous recovery process and having to navigate her own legal case, Jennifer decided that she wanted to dedicate her professional life to helping other victims get back on track.