What if a single book could transform your practice? For Joel Ankney, it did.

After publishing a book in a focused niche, his solo law practice grew 67% over a six-to-seven-year period, with continued annual growth of around 10%.

But the results didn’t happen overnight. In fact, the first year produced fewer than 100 sales. Then everything changed.

In this on-demand interview, Joel shares how a simple idea turned into a long-term growth engine for his firm. Inside, you’ll learn:

• Why a book can become a compounding marketing asset
• How to identify the right niche and unmet need
• The simple, local promotion strategies that got early traction
• How one unexpected connection helped the book take off
• Why books attract more informed, higher-quality clients
• How Joel turned his book into speaking, referrals, and new opportunities

You’ll also hear how Joel uses his book in day-to-day practice: to educate clients, build trust, and streamline engagements.

If you’re looking for a smarter, more sustainable way to grow your firm, this interview offers a proven path.

Kara Prior is president of James Publishing and co-founder of James Amplifier. She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing 13 years ago. Kara is co-author of three books: More Referrals from Lawyers, The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals.

She is the mother of two young boys, and was captain of her Division 1 college swim team.