We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
This SoCal injury lawyer is growing his firm 70% annually. He attributes that growth to (a) lifting the minimum case value he accepts, (b) annually sending gifts to his past clients, and (c) maintaining an active presence on multiple social platforms. He has learned to:
Cultivate past-client referrals by ‘watering the grass that is green’
Appear on multiple social platforms, not just one
Avoid being a cookie-cutter lawyer by letting his personality and beliefs show
Promote himself rather than his firm
Automate repetitive case processes
Steadily raise his minimum case value
Trust his gut feel about potentially-troublesome clients
Don't miss these practical, use-them-today tips!
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Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.
She spends most of her time talking to attorneys about how to improve their marketing results.
Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago.
Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.
Guest: Joe Nazarian
Joe Nazarian, a dedicated personal injury attorney, specializes in guiding individuals towards physical, mental, and financial recovery. Unlike impersonal counterparts in the field, Joe offers a unique touch, drawn from his personal experience of enduring six car accidents from various angles. Leveraging advanced technology, Joe's firm ensures seamless updates on case progress, eliminating any uncertainties. Operating as a contemporary practice, his team remains accessible to clients around the clock, with remote work options ensuring continuous support.
Beyond his legal prowess, Joe Nazarian's diverse interests come to light. With an impressive travel record spanning 40 countries, he channels his enthusiasm for global well-being into a groundbreaking solution, co-inventing the Total Bottle—a sustainable water bottle that addresses the planet's plastic crisis. A multifaceted individual, Joe finds solace in soccer, maintains an engaging podcast, and leads multiple book clubs, aligning with his belief in constant self-improvement and the value of sharing knowledge.