Streaking to Greater Law Firm Heights


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
In 12 years New York medmal and injury lawyer John Fisher has assembled a powerful lawyer-referral network that sends him a steady flow of catastrophic injury cases from which he selects only the strongest.

He credits 'streaking' for his success, helping him to build up a collection of favorable online reviews, expand his vast referral partner network, and even lose 28 pounds.

You'll learn how streaking works, why it is so effective, and the many ways it can be used to improve your firm and yourself.

During this session, John explains how he:
  • Distinguishes himself from other potential referral destinations
  • ​Stays top-of-mind with such a large referral network
  • Regularly adds new referral partners
  • ​Added 220 positive Google reviews in less than 2 years
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: John Fisher, Owner of John H. Fisher, P.C.

John Fisher, first and foremost, is an entrepreneur. John was selected as the national Marketer of the Year by Great Legal Marketing in 2013 and has been called a “master of referral marketing” by Ben Glass, Esq. John is AV-rated by Martindale-Hubbell, has a perfect 10/10 ranking on and is a graduate of the University of Notre Dame and Notre Dame Law School.

John is the author of the best-selling book, The Power of a System—the first of its kind book with explicit “how-to” steps for the technical, managerial and entrepreneurial implementation of a multi-million dollar personal injury law firm.