Doubling Revenue at John Gomez’ 
90-Person Firm


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
John Gomez launched his San Diego injury-focused firm in 2005 after a stint at BigLaw and then as a federal prosecutor. Pre-Covid, the firm handled high-value injury and mass tort cases.  

When Covid hit, John began marketing directly and broadly to consumers, and accepting lower-value injury cases, which doubled revenue at his 27-lawyer and 90-person firm.

This interview explains: 
  • How combining a winning track record with great customer service naturally generates growth.
  • ​That marketing to your past clients frequently delivers your highest ROI. 
  • ​That team members can be a material source of new clients. 
  • ​How organic SEO and Local Service Ads can be an injury firm’s #1 source of leads. 
  • ​How you can grow a large firm without giving up your trial work.
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: John Gomez

John Gomez founded the firm alone in 2005. He acts today as President and Lead Trial Attorney.

John has established himself as one of California’s most recognized and accomplished trial lawyers. Lawyers USA named him the national Lawyer of the Year in 2010. He has twice been named San Diego’s Trial Lawyer of the Year.

A prolific trial lawyer, John has tried to jury verdict more than 60 separate cases. He has obtained verdicts in excess of $1,000,000, $10,000,000 and $100,000,000.

John is also a leader in the legal community. He is a former Board member of both the San Diego County Bar Association and the San Diego Volunteer Lawyers Program. He was elected as the 2012 President for the almost 1000 member Consumer Attorneys of San Diego.