Fix Your Law Firm's Marketing
Is your marketing agency really delivering the results you need?
Join marketing consultant John Schroeder as he shares:
- The most common failures of law firm marketing agencies
- How to evaluate and hold your agency accountable
- The SEO and PPC strategies that actually bring in quality cases
- How to fix your intake process to maximize conversions

Kara Prior is president of James Publishing and co-founder of James Amplifier. She spends most of her time talking to attorneys about how to improve their marketing results.
Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing seven years ago. Kara is co-author of three books: More Referrals from Lawyers, The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals.
She is the mother of two young boys, and was captain of her Division 1 college swim team.

John Schroeder is the founder and principal of DeFacto Digital Consulting, a firm dedicated to providing impartial assessments of law firms’ digital marketing efforts.
Drawing from extensive experience in legal lead generation and agency operations, John established DeFacto to fill a critical market gap: delivering honest, data-driven analysis of marketing performance without the ulterior motive of selling additional services. His consultancy specializes in objective audits that help law firms understand their true digital marketing ROI and effectiveness.