Jordan Ostroff on Building a Million-Dollar Law Firm with Work-Life Balance
Jordan Ostroff is the founder of Driven Law, a multimillion-dollar PI firm in Orlando. He’s also a consultant helping lawyers run better firms while enjoying better lives.
In this interview, Jordan shares:
- How to define and market to your “ideal client avatar.”
- Building relationships for referrals that align with your values.
- Automations that improve service while saving time.
- The mindset shift that led to his firm’s exponential growth.

Kara Prior is president of James Publishing and co-founder of James Amplifier. She spends most of her time talking to attorneys about how to improve their marketing results.
Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing seven years ago. Kara is co-author of three books: More Referrals from Lawyers, The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals.
She is the mother of two young boys, and was captain of her Division 1 college swim team.

Jordan Ostroff is a founding partner at Driven Law, a successful personal injury firm in Orlando, Florida, which he established in 2015 alongside his wife and fellow attorney, Heather Trick Ostroff. After serving as an Assistant State Attorney for the State of Florida, he immersed himself in learning from industry marketing experts and successfully transformed these insights into practical strategies, helping build Driven Law into a multi-million dollar practice.
Drawing from his experience in transforming his own practice, he now runs a consulting company focused on helping other attorneys escape the cycle of being overworked and underpaid. Through his consulting work, articles, speeches, and weekly newsletter, he shares strategies that enable lawyers to build successful practices while maintaining work-life balance, drawing from his own experience of running a thriving firm on a three-day work week.