Building a High-Stakes, Relationship-Driven Law Firm
with Julian Gomez, Catastrophic Injury Lawyer
Julian Gomez’s firm runs lean, but handles some of the heaviest cases—paralysis, death, and major commercial vehicle injuries. And he built it all with authenticity, relationships, and systems.
In this 39-minute interview, Julian walks through:
- How he launched with one auto products case and built from there
- Why his Google Business Profile beats all other marketing channels
- The laminated 8×11 “big card” that drives many of his referrals
- His client comms system (text-first, no inbound calls)
- The Zapier-powered tech stack that automates his intake and casework
- How he uses custom GPTs to prep clients and sharpen arguments
Whether you’re growing a specialized practice or just trying to market smarter, this interview is packed with candid insight and scalable strategy.
Kara Prior is president of James Publishing and co-founder of James Amplifier. She spends most of her time talking to attorneys about how to improve their marketing results.
Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing 13 years ago. Kara is co-author of three books: More Referrals from Lawyers, The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals.
She is the mother of two young boys, and was captain of her Division 1 college swim team.
Julian C. Gomez is a nationally recognized catastrophic injury attorney who launched his firm in 2002 from a small apartment in McAllen, Texas, with a single product liability case. In that first case—representing a family whose daughter and grandson were killed in an automobile rollover—Julian took on and defeated some of the largest corporations and law firms in the United States, with the case ultimately reaching the Fifth Circuit Court of Appeals.
From those humble beginnings, Julian has built a boutique practice specializing in catastrophic personal injury and wrongful death cases, earning recognition as one of the nation’s top 1% of attorneys. He’s been named to numerous prestigious lists including The National Trial Lawyers Top 100 Civil Plaintiff Lawyers and Top 25 Product Liability Lawyers. Julian is also a sought-after legal educator, having spoken at over 90 continuing legal education seminars and teaching other attorneys across the country how to litigate complex catastrophic injury cases.
