Growing Through Referrals and Relationships
with Kari Ramos, Founder of Askena Law
Kari Ramos launched her Phoenix personal injury firm on a two-day deadline—with no marketing, no ad budget, and no automation.
Today, she leads a busy, referral-fed practice built on genuine client care, deep community relationships, and a refusal to sacrifice personal touch for speed.
In this 32-minute interview, Kari shares:
- How face-to-face visits with chiropractors became her #1 growth channel
- The “second look” strategy that turns dropped cases into winners
- How she builds trust with mentors—and earns litigation referrals in return
- Why she resists marketing automation, and what she does instead
- Her creative, light-touch use of AI for legal reviews and medical analysis
- The mantra that guides her client communication: “Touch the file, touch the client”
If you’re looking to grow without sacrificing soul—or if you want more cases without paying for ads—Kari’s approach is a breath of fresh air.
Kara Prior is president of James Publishing and co-founder of James Amplifier. She spends most of her time talking to attorneys about how to improve their marketing results.
Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing 13 years ago. Kara is co-author of three books: More Referrals from Lawyers, The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals.
She is the mother of two young boys, and was captain of her Division 1 college swim team.
Kari Ramos brings a unique combination of legal expertise and deep advocacy experience to her practice. After dedicating over a decade to victim advocacy—serving as Program Director of a statewide anti-violence coalition, training federal agents, and personally supporting survivors in their most vulnerable moments—Kari pursued her law degree to expand her impact. She graduated from Northwestern School of Law at Lewis & Clark College, home of the National Crime Victims’ Law Institute, and gained experience in top-tier legal environments including the largest trial division in the country.
Kari’s practice focuses on helping clients navigate complex legal challenges while they concentrate on healing and recovery. Her background spans radio and television work, mediation, hypnotherapy, and trauma resolution, complemented by recognition including the Social Justice Superhero Award and Advocate of the Year honors. When not advocating for clients, Kari can be found pursuing her passions for adventure travel, wild horse rescue, scuba diving, and aerial arts—reflecting the same fearless approach she brings to her legal practice.
