‘Street Marketing’ with a Veteran Rainmaker


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
In less than 10 years, attorney Larry Nussbaum has grown his Boston injury firm to a team of 60 using a combination of unbranded lead-generation, online marketing, and branding through radio and Uber wraps. 

On social media, Larry has 37,000 followers on his personal Instagram and is pushing hard into YouTube Shorts.

In this session, Larry will explain:
  • How ‘street marketing’ can affordably launch a firm
  • ​Why it is so important to let people know what you do
  • Larry’s ‘cases are king’ approach to growing his firm
  • ​His broad-based approach to generating those cases
  • ​Why Larry is devoting sizable resources to organic social media
  • ​The persona Larry has selected for this coming social effort
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Larry Nussbaum

Attorney Larry Nussbaum is the president of the Nussbaum Law Group, P.C., in Boston, Massachusetts. He devotes his practice to personal injury law and is dedicated to helping clients obtain rightful compensation after a catastrophic injury. He serves plaintiffs throughout the Greater Boston area.

Recognized for his success in the field of personal injury law, The National Trial Lawyers named Larry Nussbaum one of the “top 100 trial lawyers” in 2018. He is an active member of the Massachusetts Bar Association.

Larry is always committed to providing personalized service and making himself available for his clients. He provides exceptional customer service and cultivates personal relationships with his clients as he works tirelessly to help them achieve justice and fair compensation.