Going All-In on TikTok & 
Obtaining 5.3 Million Likes


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
Lori is a former prosecutor who launched her South Carolina criminal defense and personal injury firm in 2007.  

She is a solo practitioner with a massive TikTok following (463,000+) that is generating all her new clients. She devotes meaningful time to her TikTok page, doing everything herself.

This interview explains: 
  • How social media levels the playing field between firms with small budgets and the big advertisers. 
  • ​How personality, authenticity, newsjacking, and consistency can generate a massive following. 
  • ​That social media can supply 100% of the leads and clients for a firm … without any spending on social ads or boosting. 
  • ​That major success can be achieved with a simple, straightforward, and inexpensive approach to social video production.
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Lori Murray

When it comes time to go up against an insurance company or to face a judge or jury in criminal court, you need to know you have a straight-shooter by your side. You need to know that your attorney has the experience, knowledge and skills to properly tackle any argument put against you. 

You need attorney Lori Murray. Lori is an aggressive litigator and negotiator whose focus is on criminal defense and personal injury matters.

Lori has represented clients in more than 2,000 cases. She knows the courts and court processes like the back of her hand.