The Marketing I Use at
My 30-Person Firm


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
Personal injury attorney Mauro Fiore has personally tried over 50 cases before a jury, and his firm has recovered over $250 million for its clients.

Now he's sharing what marketing strategies bring in his clients, which he has tested over the decades as he has built his 30-person SoCal injury firm. 

Referrals from personal connections are a major source of business for Mauro. He also joint ventures with a major local advertiser, and successfully uses non-branded advertising.

During this information-packed session, Mauro will explain how:
  • Acquiring expertise in a challenging niche will boost referrals
  • ​Joint venturing with major advertisers can materially boost lead flow
  • Non-branded advertising can affordably deliver leads which convert at a decent percentage
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Mauro Fiore, Jr., Founder of Fiore Legal

Mauro Fiore, Jr., is a Los Angeles native who graduated from Law School in 1998. 

He was drawn to personal injury work because he wanted to help injured person obtain justice against large corporations and insurance companies that attempt to take advantage of the regular everyday people that Mr. Fiore and his firm represent. 

Since founding the Fiore Legal Law Firm they have collected over $250 million dollars in verdicts and settlements for injured clients. Many of these clients would not have been able to fight these corporate bullies alone.