Growing 20-25% Annually on a
10% Legal Marketing Budget


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
In 10 years, attorney Reza Torkzadeh has built a 62-person injury firm in the competitive SoCal marketplace.

The firm has consistently grown 20-25% per year, and is on track for 30% this year. That growth has been driven by a heavy focus on customer service and a broad-based marketing effort.

However, the firm is spending only 10% or so of its revenue on marketing, while most owners of comparable injury firms are spending 25% and more. 

In this session, Reza explains how he generated this super efficient growth:
  • Facebook is king for his firm’s advertising
  • ​Display ads and remarketing are working
  • YouTube advertising is inexpensive
  • ​Strong core values make client acquisition easier
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Reza Torkzadeh, Founder of TorkLaw

Reza Torkzadeh is a nationally recognized plaintiff’s trial attorney who has dedicated his professional career to the pursuit of justice by exclusively representing victims in personal injury and wrongful death cases. 

Reza has handled numerous high-profile cases in both state and federal courts and has served in leadership roles in litigation at the national level. 

He has been featured for legal commentary by the Wall Street Journal, Los Angeles Times, Los Angeles Daily News, Los Angeles Daily Journal, San Francisco Daily Journal, New York Daily News, Metro News, Christian Science Monitor, KUSI TV, and many other news outlets and publications.