Triple-Threat Legal Marketer
Details What Is Working Best


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
Seth Price and his partner’s law firm growth story is different than most. While Seth is a lawyer, instead of practicing he executed the digital marketing for his firm while his partner focused on their clients’ legal matters.

He got so good at digital marketing that he was able to simultaneously build a digital marketing agency that now serves 250 law firms.

That triple-threat background of (1) law firm owner (2) doing his own digital marketing (3) who launches a digital marketing agency makes my interview with Seth an especially valuable one.

During this session, Seth shares what marketing grew his firm to 8 figures and the marketing for other firms that is currently delivering the best ROI. He explains:
  • SEO typically takes many months to deliver, but its results can be exceptional
  • ​PPC results will rise and fall and are trending downward 
  • The particular specialty legal service ads are working well for
  • ​Social videos are a burgeoning new marketing channel, with this type of lawyer succeeding
  • ​Law firms with lousy intake need to take these specific fix-it steps 
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Seth Price, Founder Partner of Price Benowitz LLP

Seth Price is a founding partner of Price Benowitz LLP and the firm's business backbone. Seth is committed to a firm that provides excellent representation and exceptional customer service, a business formula that has seen Price Benowitz grow from two attorneys to more than forty. A transformational leader, Seth is often asked to speak on law firm development and legal marketing strategy.

Seth is also an accomplished attorney in the DC area, with a focus on personal injury, wrongful death, medical malpractice, and workers’ compensation law. He has received countless awards and accolades for his dedication and ability to stand out as an exemplar for his peers.