Expanding Your Attorney Referral Network with Social Media


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
85% of Shaheen Wallace’s open injury cases have come by attorney referral.  
He has been growing his referral network by initially connecting over social media and then later cementing those relationships with in-person meetups at conferences.

In this session, you will learn how he:
  • What is currently working best for him on social media
  • ​His novel approach to accelerating relationship development
  • ​What referral fee he pays
  • How he stays memorable and referrable with past clients
  • ​Why he prefers organic social over other marketing channels
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest: Shaheen Wallace, Personal Injury Attorney 

Shaheen Z. Wallace is a trial lawyer who focuses one thing and one thing only representing those that were seriously injured because of the carelessness of others.

Shaheen opened his practice in 2015 and since that time, he has gone up against some of the biggest insurance companies in the nation, obtaining settlements for clients seriously injured in motor vehicle crashes, truck wrecks, medical malpractice, and trip and falls.

Shaheen is a graduate of the University of Pittsburgh School of Law, where he was inducted as a member of the Order of Barristers, a distinct honor presented to only the most gifted oral advocates. While at the University of Pittsburgh School of Law, Shaheen was a prominent member of the National Mock Trial Team, receiving recognition for his advocacy. He now volunteers his time to coach the Pitt Law mock trial team.