Low-Cost, Niche Marketing


We continue our interview series with successful attorney-marketers where we uncover
what's working, what's not, and how you can get on a similar path to growth.
In 10 years Tina Odjaghian has built a 15-person firm focusing on traumatic brain injuries and other catastrophic cases.

Social media is a key contributor, with Tina’s fashion, family, and law-focused personal Instagram page having 540k followers. 

Nurturing referral relationships is Tina’s other marketing focus.

Tina will dig into how she grew her practice, what she posts to her over half-million Instagram followers, and her advice for lawyers seeking to grow.

In this session Tina will cover:
  • How she ended up focusing on traumatic brain injuries
  • ​What marketing is working best for her firm
  • ​How she creates her Instagram posts 
  • ​How much time she devotes to marketing
  • The value she receives from a mastermind group
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Host: Kara Prior, President of James Publishing

Kara Prior is president of James Publishing and co-founder of James’ Marketing Amplifier software program.  

She spends most of her time talking to attorneys about how to improve their marketing results.

Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine's 100,000-member social network before joining James Publishing seven years ago. 

Kara is co-author of two books: The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals. She is the mother of two young boys, and was captain of her Division 1 college swim team.

Guest Expert: Tina Odjaghian, Attorney

Tina Odjaghian is a renowned Traumatic Brain Injury (TBI) litigator who specializes in the complex mechanisms of brain injury, particularly those that occur in the workplace. 

Her unique combination of medical expertise regarding brain injuries, extensive experience and success in worker’s compensation litigation, and dedication to client rehabilitation make Ms. Odjaghian one of the most highly revered TBI attorneys in Southern California. 

She has successfully secured multiple record-breaking settlements and awards on behalf of her clients in the past few years alone. On one of her most recent outstanding results, Ms. Odjaghian obtained a $5,700,000.00 settlement on behalf of a 70-year-old worker who suffered a contested stroke on the job.