Launching and Growing Almost Solely with Referrals
with Travis Meltzer, Founder of Valley Injury Law
Today, just 2½ years later, he’s signed hundreds of cases, built a 6-person team, and is growing fast—almost entirely through creative referral building and low-cost marketing.
In this 36-minute interview, Travis shares:
- How he landed 200 cases in his first six months
- Why “dropped” cases from big firms are a hidden goldmine
- What he did to become the go-to lawyer in local art and charity circles
- How he grades referral sources and adjusts his strategy accordingly
- The tech he uses to automate client comms, keep clients happy, and drive referrals
- Why Spotify ads, stylish hats, and personal touches are his secret brand-building weapons
If your firm is looking for ways to grow without depending on expensive ads, this interview delivers practical ideas and proven approaches.

Kara Prior is president of James Publishing and co-founder of James Amplifier. She spends most of her time talking to attorneys about how to improve their marketing results.
Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing seven years ago. Kara is co-author of three books: More Referrals from Lawyers, The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals.
She is the mother of two young boys, and was captain of her Division 1 college swim team.

Travis Meltzer is an Arizona attorney specializing in personal injury litigation. A UNLV graduate with a law degree from Arizona Summit, he leverages his prior experience defending insurance companies to now advocate effectively for injured clients while managing costs efficiently.
Recognized for his compassionate, straightforward approach that builds trust with diverse clients, Travis remains dedicated to seeking justice in each case. Outside work, he enjoys family time with his fiancé and four sons, outdoor activities, and reading.