Free On-Demand Interview
From 3 Million Views to New Clients
How to build a social media audience that drives business
Michigan family law attorney Tyler Bailey didn’t build his social following by posting legal tips all day.
He started with Northern Michigan, relationships, sports, humor, and everyday life—building genuine connections with people before legal content became part of the mix.
Today, Tyler has developed a sizable, highly engaged audience on TikTok and Instagram, and that audience is beginning to generate real clients for his family’s divorce firm.
Watch the interview!
🕛 30 Minutes
10–15 videos/week
Tyler’s current pace—and a reminder that consistency creates more chances to learn what connects.
3M+ views
One simple, spontaneous story filmed in his car became one of his biggest videos.
Audience → clients
A following that began around everyday life is now becoming a real source of business.
Watch the interview!
Marketing Lab from Grow With Kara
What you’ll learn.
In this on-demand interview, Tyler discusses what actually drove his growth, why attorneys may need to stop trying to sound so polished, and what it takes to keep creating whether a video gets three views or three million.
You’ll learn:
- Why attorneys should build an audience around the person, not only the lawyer
- How personality, interests, location, and everyday experiences can make people care
- Why quantity and consistency matter more than trying to predict the perfect post
- How Tyler turns comments and audience reactions into new content ideas
- Why social media should feel like a conversation instead of a broadcast
- Why relatable stories can outperform highly polished legal presentations
- How to show more personality without ignoring ethics or client confidentiality
- Why attorneys trying something different need enough thick skin to withstand criticism
- How a genuine audience can eventually become a meaningful source of business
Tyler is still early in both his legal career and his content journey. But his experience already demonstrates an important point: you do not have to turn yourself into a generic legal educator to build an audience that knows, remembers, and eventually hires you.
Build trust before a client ever calls.
Watch how one divorce lawyer is using authentic content, consistent posting, and real conversations to grow an audience—and turn attention into clients.
Host: Kara Prior
James Amplifier, President
Kara Prior is president of James Publishing and co-founder of James Amplifier. She spends most of her time talking to attorneys about how to improve their marketing results.
Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing 13 years ago. Kara is co-author of three books: More Referrals from Lawyers, The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals.
She is the mother of two young boys, and was captain of her Division 1 college swim team.
Guest: Tyler Bailey
Attorney, Bailey & Terranova
Tyler Bailey is a Michigan family law attorney with Bailey & Terranova, P.C. A graduate of Michigan State University College of Law, he focuses his practice on divorce, custody, parenting time, property division, and other family law matters.
Tyler is part of a multigenerational family of divorce attorneys and is bringing a newer perspective to the family practice—including using social media to expand the firm’s reach and connect with a broader audience.