Growing 100–200% Annually with Social Media Leads
In just three years, Zino Osehobo built a 26-person criminal defense firm fueled almost entirely with leads from Instagram.
He generates 400 leads monthly, qualifies 150, and signs 20 clients—all while spending one Saturday a month on content creation.
In this 33-minute on-demand interview, Zino shares:
- The Instagram posts that drive results (and how they evolved)
- The 3-question form that filters leads
- The exact funnel his intake team uses for same-day consults
- How Zapier and Loom power both his follow-up and training
- Why automation has been critical to profitability
- How he balances growth with his goal of becoming the best trial lawyer
Whether you’re looking to generate more leads, streamline your operations, or build a brand online, you’ll take away dozens of actionable ideas.
Don’t miss this deep dive into one of the fastest-growing law firms around—and the systems making it possible.

Kara Prior is president of James Publishing and co-founder of James Amplifier. She spends most of her time talking to attorneys about how to improve their marketing results.
Kara has a vast marketing and writing background, working for several newspapers and managing Entrepreneur magazine’s 100,000-member social network before joining James Publishing ten years ago. Kara is co-author of three books: More Referrals from Lawyers, The Most Effective Law Firm Marketing Agencies, and How Small Law Firms Can Obtain More Referrals.
She is the mother of two young boys, and was captain of her Division 1 college swim team.

Zino Osehobo is the Founder and Managing Attorney of Grace Legal Group, a revolutionary minority-run criminal defense firm in California. After graduating law school in May 2021, he launched the firm instead of pursuing a government position, guided by his faith and vision for justice reform. Under his leadership, the firm has grown to a team of 26, including four full-time attorneys.
Zino is committed to a restorative and rehabilitative approach to criminal defense, working to break cycles of harm and trauma perpetuated by traditional systems. His innovative social media strategy has generated remarkable growth for the firm while amplifying their mission that “With Grace, there’s always a second chance.”