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Tips for increasing your referrals
from lawyers, allied professionals, and clients
Referrals are a powerful but under-used marketing channel for lawyers. Unlike SEO, PPC, and traditional advertising, referrals are:
- Inexpensive to obtain
- Impervious to big-spending outsiders moving in
- Unaffected by changes in algorithms or privacy
- Not dependent on any platform’s stability
- Not tech-based, so no marketing agency is required
The referral channel belongs 100% to you. You control it, not an outside platform, search engine, or marketing vendor.
Maybe your firm should be investing more into referrals and less into the other channels. Take a look at the referral techniques used by 20 successful attorney-marketers and then decide.
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Our team has used many of the referral techniques described in this booklet – in addition to our own referral method – to deliver results for more than 170 attorneys nationwide:
Calls Made
Appointments Scheduled
Referral Partners
29 Referral Lessons from my Interviews
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