What’s working in attorney marketing

Growth strategy

Mauro Fiore: “One thing I regret is, it took me a long time to give a damn about the business end of the firm. After seeing how others were succeeding, I started paying more attention to business development, law practice management, and being wiser about the use of my time.”

Marketing

Jason Melton: “Test outdoor events, using balloons to draw kids who bring over their parents.”

Referrals: client

Jennifer Gore-Cuthbert: “Every so often we like to call and say, ‘Hey, we were thinking about you and wanted to touch base. Are there any referrals you have outside of what we do? We have a large network of lawyers we can connect you with.’”

Referrals: professional

Mike Morse: “In every market and every specialty, there is one big TV marketer. Get in the door, set up a quick meeting, and ask for referrals. On average, we refer to other firms 120 cases a week. I need firms to send these cases to, but lawyers don’t call me to ask.”

Social media techniques

Dewnya Bazzi: “I might post on my Stories, ‘I want to help 5 people today. Text me at _____.’ Those posts are crazily effective. I do that every couple weeks.”

Amber Gilormo: What really started growing my follower count was finding the right brand partnerships on Instagram. Influencer marketing is a huge opportunity for lawyers.”

Taly Goody: “Something else I have done that has been helpful is putting a Calendly link in my bio. I set aside 2-3 days/week where I’m available 10:00 to 2:00 so people can set meetings with me. It has been great the past two years. I have consistently obtained clients that way.”

These are only teasers. The recommendations are explained in detail in the attorneys’ own words, with the best tips highlighted for easy skim-reading.