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Proven marketing techniques
Whether your firm’s marketing efforts are delivering the clients you need or are falling short, this comprehensive book will help you improve your results.
It is loaded with guidance, examples, ideas, tips, and ready-to-use content for adding the following 6 time-tested techniques for generating more leads and referrals.
Complete our short form below to get a free copy of this practical book.
How to fill your law firm’s marketing gaps
Ready-to-use content that you can use to help your law firm engage and convert prospects, and impress new clients and enhance referrals.
Lead generation and conversion
1. Social & website videos
- 1A. Introduction
- 1B. Educational videos
- 1C. Salesy videos
- 1D. Strong presentations
- 1E. Collection-building tips
2. Website lead magnets
- 2A. Introduction
- 2B. Engaging lead magnets
- 2C. Eye-catching presentation
- 2D. Thank-you page
- 2E. Qualifying questions
3. Lead follow-up materials
- 3A. Introduction
- 3B. Bankruptcy
- 3C. Business litigation
- 3D. Criminal
- 3E. Estates
- 3F. Family
- 3G. Personal injury
- 3H. Social Security disability
Good impressions and referrals
4. Welcome & reassurance content
- 4A. Introduction
- 4B. Welcome kit
- 4C. Reassurance series
5. Client newsletter
- 5A. Introduction
- 5B. General articles
- 5C. Specialty-oriented content
- 5D. Designed issues
6. Referral partner outreach
- 6A. Introduction
- 6B. What doesn’t work & what does
- 6C. Our proven 3-step method
- 6D. Tips for success
- 6E. The initial call
- 6F. When you cannot cross-refer
- 6G. Mandatory minimums
- 6H. Newsletter for professionals
Use the book’s recommendations, examples, shortcuts, and copy-and-paste content to expand and improve your existing marketing efforts.
How to fill your law firm’s marketing gaps
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