Lawyers: Check out this effective and affordable alternative to costly PPC
– Paid bridge video ads
– Referral network expansion
– Past-client nurturing
– Niche funnels
– Marketing automations
– Review solicitation
– Monthly Zooms with Kara
– Implementation assistance
– Progress reports
Social advertising
a. Organic boosting. We 10x your video views, and do so to your target geography and demographic, by putting some dollars behind your most popular videos.
b. Ad boosting. To the same target audience we promote ads that solicit phone appointments and ask qualifying questions.
c. Bridge videos. This novel advertising approach delivers exceptionally warm leads due to the length of the videos. These ads run on Facebook and YouTube.
The ad spend comes out of our monthly fee, not your firm’s marketing budget. And we use lifelike avatars so you need not appear for monthly video shoots unless that is your preference.
Referrals, too
While many law firms were initially built on referrals because their founders had more time than money, too often that effort gets neglected as time passes. We revitalize your firm’s referral program with:
a. Introductions to prospective sources. We create a list of local professionals, obtain your additions and deletions, call to learn who is interested in discussing a referral relationship with you, and calendar phone appointments.
b. Nurturing VIP sources. For your existing productive referral partners, we begin a gift and note program that periodically thanks them for their referrals and keeps you top of mind.
c. Staying in front of past clients. We create and email an engaging, branded and specialty-specific 8-page newsletter to your list. Custom content can be included.
The small to mid-sized firms that we work with typically need help with the following four marketing elements. Other gaps may exist that we can fill, but these are the ones we usually start with.
a. Custom books. Want to receive more of a specific case type? Our veteran attorney-editors can write and our team can promote niche-specific books that are yours to permanently keep.
b. Niche funnels. Steering prospects to landing pages tailored to your offers convert better than your cover-the-waterfront website. We include offer-specific videos and follow-ups. These can support ad campaigns, lead magnet giveaways, and on-demand webinars.
c. Marketing automations. Lift your conversation rate with missed-call textbacks, conversational webchat, streamlined first meetings, conversational voice agent, new-client welcome, and multi-channel lead follow-ups.
d. Review solicitation. We use an innovative and effective approach that indirectly incentivizes past clients to take action while remaining in compliance with Google. If you make an appointment I will explain it then.
- Ad management and ad spend
- Multiple organic posts weekly on 5 platforms
- Referral appointments and gifts
- A custom book you keep
- Marketing plan, ongoing guidance, and our improvements
Our Social Growth marketing program costs $1,995/month. That is your total cost, as all of our extras are included.
The minimum term is 3 months, which we need to give you a full look at all we deliver. Leads will begin flowing in Month 2 if you don’t have 100+ past clients we can use as a look-alike audience, and in Month 1 if you do.
Calendar an appointment with me to see examples of what we provide, get your questions answered, and receive a taste of what I will include in your marketing plan.
Kara Prior
President, James Publishing
Founder, Social Growth
