Lawyers: Grow revenue without PPC or SEO

You don’t have to give more money to Google or your agency to generate more clients.
Alternative sources exist. We can help you tap them.
Schedule
How we lift your revenue without increasing your ad spend
Our marketing assistance differs from what most legal marketing agencies provide, and is designed to complement rather than replace their efforts. We help you 5 ways:

1. Generate leads from social media

Most social media programs are branding plays that help by lifting the results of your other marketing.  Ours certainly does that with its frequent posts and view-enhancing boosting spend.

But our social program is also a direct response play that generates leads.  We then qualify those leads with screening questions and only forward the leads that meet your criteria.

2. Sign more of the leads you receive from all sources

Intake is the weak link in most law firms’ marketing efforts, and frequently your signup rate can be improved by 20% or more with no additional spend.

We begin by auditing your intake with secret shopper calls.  Once we identify the problem areas, we report them along with specific recommendations for how to lift your signup rate.  We then provide the training and support materials that implement our suggested improvements.

3. Obtain leads from your email list

When we ask firms for their email lists so we can send newsletters to past clients and create a lookalike audience to improve their social ad performance, less than 20% have a usable list.  

Your email list can become your most valuable marketing asset, as it costs nothing to use and is not platform dependent.  We help you grow your email list with a custom book and other lead magnets that we help you promote.  Our follow-ups then turn some of those downloaders into leads.

4. Increase the number of referrals you receive

Unless you are making a regular effort to obtain more referrals, you are neglecting one of the best sources of new business.

We pursue both professionals and past clients.  For professionals, we introduce you to local lawyers and other prospective partners who have expressed interest in discussing a referral relationship.  We strengthen your VIP referral relationships with gifts and personal notes.

For past clients, we keep you memorable and referrable with a past-client newsletter.  And if you have SMS permission, we also text and leave voicemails reminding them of your interest in helping others.

5. Learn and adopt what is working for other firms

Having interviewed over 90 successful attorney-marketers and every year speaking with nearly 200 law firm owners, I receive a steady flow of helpful marketing and operations ideas.

To help you take advantage of those proven techniques, I regularly meet with you 1:1 to point out opportunities and present action steps that my team helps you implement.  

Schedule
Done for you
I provide guidance and my team delivers implementation.

Unlike any coaching program I am aware of, my team and I do the work of creating and implementing my recommendations … not you and your team. For example:

Will having a book help draw and convert prospects?

Definitely, but who has time to write one? We will create an impressive custom book for you that you permanently keep.

Could your intake team’s closing rate be improved?

Most can. We will monitor their work, train and role play, and provide helpful software and automations.

Does your follow-up let wanted leads slip away?

That is the case at most small firms. We will plug in an automated multi-channel sequence that will wow you.

Does your referral network need refreshing?

We will calendar phone appointments with interested local professionals, and strengthen your existing relationships with gifts and notes.

Have you let your past clients forget about you?

We will keep you memorable and referrable using an engaging monthly newsletter and periodic personalized outreach.

Have you not been able to generate leads from social media?

After creating and posting thousands of lawyer videos, and delivering qualified leads to dozens of firms, we will add this channel to your lead sources.

Schedule
3 quick wins, value pricing
Our comprehensive marketing service is designed to deliver value immediately. My personal consultation with you will identify opportunities, which I will put in a written plan together with my recommendations.

The recommendations that you and I together prioritize can vary, but to give you an idea of pacing here is one potential approach:

1
Month 1
Intake audit, report, and recommendations

Within 30 days of onboarding we deliver a report on the effectiveness of your intake that includes:

  • N

    Score, comparison, and how much we can improve it
  • N

    Call summaries, transcripts, and recordings
  • N

    Improvement suggestions with implementation at no extra charge
2
Month 2
Qualified social leads

Within 60 days we will begin receiving and pre-qualifying leads from social media.  We:

  • N

    Post multiple times a week on Instagram, Facebook, TikTok, YouTube, and LinkedIn
  • N

    Boost the most popular videos at our expense
  • N

    Run ads, also at our expense
3
Month 3
Custom book that you keep

Within 90 days we will create and deliver print copies and a PDF for a book that attracts prospects and demonstrates your expertise. Our veteran attorney-editors:

  • N

    Suggest topics and interview you over two calls lasting 45-60 minutes each
  • N

    Add your bio, photo, and contact information, and design a cover for your review
  • N

    Edit your information and combine it with ours
Schedule
And the extras keep coming:

1

Introductions to new referral partners

2

Gifts and notes for VIP referral sources

3

Marketing automations that improve conversions

4

Client testimonial videos which build trust

5

Niche video funnel that lifts your conversion rate

6

Automated webinar that educates prospects

7

Unbiased vendor recommendations

8

Monthly 1:1 marketing guidance
Schedule
Growth Amplifier from James Amplifier
Effective and affordable

You receive all this for $1,995/month, including our ad spend, gifts to referral sources, and book printing costs.

To learn more, see samples, and get your questions answered, schedule an appointment with me using the calendar on this page.

My team and I look forward to helping you sign more clients and grow your firm’s revenue.

Kara Prior
President, James Publishing