Niche Landing Pages
Stop sending prospects to a general home page filled with distractions.
The simplest, surest way to increase your marketing’s response is to use narrowly-focused ads and landing pages.
Yes, you can pursue all auto accident victims, but so is every other injury lawyer. If you instead aim separate marketing at rideshare, truck, motorcycle, pedestrian, and intersection accidents, you will more visibly and effectively stand apart.
Ditto for estates. Target business owners, real estate investors, seniors without children, and parents with a special needs child and watch response increase.
Other examples are:
Bankruptcy
  • N
    Business owners
  • N
    Commercial property owners
  • N
    Foreclosure
  • N
    Rebuilding credit after bankruptcy
Business litigation
  • N
    Contract
  • N
    Partnership
  • N
    Shareholder
  • N
    Real estate
  • N
    Intellectual property
  • N
    Start-ups
  • N
    Independent contractors/”gig” workers
Criminal
  • N
    Robbery
  • N
    Drug crimes
  • N
    Domestic violence
  • N
    Assault and battery
  • N
    DUI
  • N
    Juvenile crime
  • N
    Post-conviction services
  • N
    Pre-filing services
Estates
  • N
    Trust litigation
  • N
    Business succession planning
  • N
    Revocable living trusts
  • N
    Charitable planning
  • N
    Business and asset protection
  • N
    Capital gains avoidance
  • N
    Incapacity planning
Family
  • N
    Divorce
  • N
    Child custody
  • N
    Visitation
  • N
    Property division
  • N
    Paternity disputes
  • N
    Child support
  • N
    Spousal support
  • N
    Modifications
  • N
    High net-worth divorce
  • N
    Domestic violence
  • N
    Pre-nuptials
  • N
    Collaborative divorce
Personal injury
  • N
    Car accidents
  • N
    Truck accidents
  • N
    Bike accidents
  • N
    Dog bites
  • N
    Brain injury
  • N
    Premises injuries
  • N
    Elder abuse
  • N
    Catastrophic injuries
  • N
    High-risk medical devices/pharmaceuticals
  • N
    Medical malpractice
Social Security disability
  • N
    Back injury
  • N
    Mental disorder
  • N
    Cardiovascular conditions
  • N
    Respiratory illness
  • N
    Over age 50
Add video
The most effective landing pages include a several-minute video explaining why you are the right person to handle the particular fact pattern.
Why? The longer your pre-call contact with leads, the more qualified they will be. Prospects who have watched a several minute video detailing:
  • The types of cases you handle
  • The attributes of good cases
  • How clients can help their cases, and
  • Your firm’s qualifications and approach
Viewers who complete the video and schedule an appointment are prospective clients who (1) believe they are qualified and (2) want to work specifically with you.
These lengthy videos are called Video Sales Letters, or VSLs, and work wonderfully for a variety of businesses and professions, including lawyers. Even better, they are infrequently used to market law firms, so stand out.
The reason VSLs are uncommon in legal marketing is because they take a lot of work to create … or at least used to. With the lifelike avatars now available, lengthy and difficult video shoots are no longer required for VSLs.
Creating the scripts remains an art, but once you have a winning VSL it can run successfully for months. And the leads it generates will be among your most qualified, so I hope you choose to test the technique.
We create and include a persuasive and tailored video with every landing page we write for you.
Build your collection
Don’t stop with just one landing page. We recommend you have us create landing pages for each type of case and client you want more of.
We are happy to write, edit, and build as many landing pages as you request, and the content is yours to permanently keep.
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