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Marketing that is generating clients
Takeaways From My Interviews of 72 Successful Attorney-Marketers
The surest way to add another successful marketing channel to your law firm’s arsenal is to adapt what is working for other lawyers.
Effective Marketing Strategies
This quick-reading idea sourcebook for you to pull your next winning technique from includes details on:
Referrals
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Referral relationships can be built digitally
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Doubling revenue at a 90-person firm
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Generating referrals from CLE
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Techniques for maintaining early referral relationships
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Keeping caseloads reasonable helps
SEO
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Taking a distinctive, niche-based approach is key
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Monitor intake (perhaps using CallRail) to boost LSA results
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Growth in reviews is also critical to LSA success
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Targeting both your and your team’s ethnic communities
Social media
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Success with Facebook Groups and a second language
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Putting money behind top-performing videos
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Using social partnerships to generate 7 figures
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Obtaining the highest quality leads from TikTok
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Social ads can work in selected injury niches
Strategy
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Service trumps outcome
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Participating in outdoor events delivers a high ROI
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Offering do-it-yourself packages
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Boosting, creative messaging, and referrals
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Using incentives for intake and reviews
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Taking personal responsibility for marketing and intake
We know educational and marketing content that informs and converts for lawyers.
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Attorney-Drafted Video Scripts
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Takeaways From My Interviews of 72 Successful Attorney-Marketers
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