Better content, better clients

Stand out and draw the right clients with a comprehensive, content-focused marketing effort.
You receive quick wins, followed by lasting improvements
You receive quick wins, followed by lasting improvements
Immediately: more consults with prospective clients.
1. Leads from Meta ads.
Pulling from our extensive collection of proven performers, we customize per your wishes and get ads and leads flowing within two weeks of onboarding. So your team doesn’t have to chase them, our U.S.-based callers follow-up on the qualified leads either set consults or sign pre-retainers – your choice.
2. More calls from your Google profile.
We kickstart the volume increase by obtaining five-star Google reviews from your past clients using our proven and human-provided outreach. Next we freshen your profile with a flow of videos and articles, and then clean up and expand your collection of citations.
3. Improved signup rate.
We lift your speed to lead and demonstrate your interest and expertise with an extensive and multi-channel follow-up series that we plug into your CRM. The texts and emails link offer additional resources, including booklets, videos, and infographics.
Next: referral-boosting steps
4. Appointments with prospective professional sources.
We enlarge your referral network by providing a steady stream of phone appointments with local professionals who have expressed interest in discussing a referral relationship.
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5. Revitalized existing relationships.
You let us know who is sending referrals and we thank them with tailored gifts and handwritten notes. We can also provide custom and memorable outreach to promising new sources.
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6. Reconnected past-clients.
We keep you memorable and referrable with your past clients using an engaging and branded 8-page newsletter emailed every month to your list. The content is tailored to your specialty while remaining interesting to readers with completed cases.
Next: standing apart from the competition
7. Authority from book authorship.
At the pace of one every two months, we create custom 150-250 page books for each of your practice niches. For each book we create an accompanying page that contains extensive and AI search friendly FAQs, book excerpts, explainer videos, and testimonials.
8. AI-assisted responsiveness.
Engage more of your website visitors with a home-page Answer Agent that knowledgeably and helpfully answers questions from prospective clients, learns more about their case, and then offers appointments to those qualified. Dial answer specificity up or down to your liking.
9. Unmatched topic coverage.
We create comprehensive practice area pages that win over comparison shoppers with downloadable guides, lengthy FAQs, explainer videos, instructive infographics, reassuring testimonials, and more.
These improvements are delivered by 3 experienced teams and me
These improvements are delivered by 3 experienced teams and me
1. Editorial
Our veteran attorney-editors create the custom content for your books, CRM-based follow-ups, Google profile articles and videos, and premium web pages.
2. Ads.
Our creatives and buyers are continually adding to our large collection of effective image and avatar promotions, which they rotate you through.
3. AI.
Our builders deliver a mix of custom-created agentic workflows, voice agents, and conversational chatbots to improve lead handling, client communication, and work processes.
4. Management.
I personally create and oversee the implementation plans that you and I agree upon and periodically update. I remain available to you throughout the engagement.
We work on 5 areas to improve your results and efficiency.
We work on 5 areas to improve your results and efficiency.
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Google Profile
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Social Media
3
Referral Sources
4
Work Processes
5
Lead Conversion
Answers to common questions.
Answers to common questions.
How quickly will I see results?
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Meta ads begin running and delivering leads within 1-2 weeks. Five-star Google reviews begin flowing 2 weeks after we receive your list of past clients, and more calls from your Google profile typically follow a few weeks after the addition of new reviews.
Do you work with my practice area?
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We have worked with law firms in every consumer specialty: bankruptcy, criminal, estates, family, immigration, lemon law, personal injury, and Social Security disability. Our attorney-editors have been creating content most specialties for decades.
Do you integrate with my CRM?
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Yes.  Our favorites are Clio and Lawmatics, but if your system has the APIs (Application Programming Interface) needed for access, we can work with it.

What if I already have a marketing agency?
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Many of our Growth Amplifier subscribers do, and we work cooperatively with their agencies.  Our services are designed to complement what the typical legal marketing agency provides.

How involved does my team need to be?
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We need you to show up for our onboarding Zoom and you or a team member to give us login credentials for your website, Google profile, and CRM.  After that, no involvement is required.

See how this would work for your firm.
See how this would work for your firm.
In your 1:1 conversation with me, we will:
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    Identify your highest-leverage growth opportunities
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    Show you what we will implement first
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    Map out a practical path to more consults and signups
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    Identify your highest-leverage growth opportunities
  • N
    Show you what we will implement first
  • N
    Map out a practical path to more consults and signups
You will leave with a no-obligation plan that details how my team and I will lift your marketing results.
Our Growth Amplifier service costs $2,500/month plus your ad spend. You may cancel anytime after 3 months.