Improve Your Law Firm’s Marketing Results 5 Ways
1. Learn what is working
— Dedicated marketing strategist
— Monthly peer group meetings
2. Distinguish yourself
— Custom-shot Zoom videos
— Branded wow and nurturing content
3. Attract more prospects
— Website engagement devices
— Automated social posts
4. Benefit from your client base
— Newsletter for past clients
— Review requests to happy clients
5. Build your referral network
— Scheduled calls with potential referral partners
— Cultivation content for new referral partners
Examine some of the content that will set you apart and improve the quality of your leads:
Bankruptcy
BOOK
— Bankruptcy Answers & Issues (book is 296 pages; first 67 pages shown)
BOOKLETS
— 9 Mistakes to Avoid When You Are Having Money Problems (4 pages)
— 9 Questions to Ask Before Filing Bankruptcy (5 pages)
— 84 FAQs About Personal Bankruptcy (28 pages)
— Bankruptcy and Your Job (4 pages)
— Benefits and Drawbacks of Bankruptcy (5 pages)
— Can You Handle Your Own Bankruptcy? (8 pages)
— Chapter 7 Bankruptcy in a Nutshell (8 pages)
— Chapter 13 Bankruptcy in a Nutshell (7 pages)
— Coming to Terms with Bankruptcy (4 pages)
— Do I Have Enough Debt to File for Bankruptcy? (7 pages)
— Errors Commonly Made by People Who File Bankruptcy Without a Lawyer (8 pages)
— FAQs and Tips on Debt Settlement, a Bankruptcy Alternative (5 pages)
— How the Automatic Stay Protects You From Collection Activities During Bankruptcy (5 pages)
— Chapter 7 or Chapter 13, Which Is the Right Choice for You? (4 pages)
— Rebuild Your Credit After Bankruptcy with These 5 Strategies (4 pages)
— Using Bankruptcy to Avoid or Delay Foreclosure (4 pages)
— What Does a Bankruptcy Trustee Do? (4 pages)
— What Is a Reaffirmation Agreement and Should I Sign One? (4 pages)
— What to Expect at Your First Meeting with a Bankruptcy Lawyer (4 pages)
— What to Expect When Filing Bankruptcy (9 pages)
— Your Vehicle in Bankruptcy (6 pages)
NEWSLETTERS
— Bankruptcy newsletter sample
PRACTICE BROCHURES
AND MORE
Engage Website Visitors
— FAQ sales funnel
— Resource page
Wow Your Leads
— Shock-and-awe package
— Nurturing series
Impress New Clients
— Welcome kit
— Reassurance series
Stay Referrable
— Newsletter for professionals
— Marketing books
Business Litigation
BOOK
— Business Litigation: A Guide for Clients (114 pages)
BOOKLETS
— 5 Questions to Review with Your Attorney Before You Decide to Sue (4 pages)
— 93 Frequently Asked Questions About Contract Disputes (58 pages)
— The Breach of Contract Case (14 pages)
— Is Arbitration the Best Way to Resolve Your Contract Dispute? (5 pages)
— Quiz: Do I Need an Attorney to Litigate My Business Dispute? (6 pages)
— Settle or Have Your Day in Court? (5 pages)
NEWSLETTERS
— Business litigation newsletter sample
BROCHURES
— Business litigation brochure sample
AND MORE
Engage Website Visitors
— FAQ sales funnel
— Resource page
Wow Your Leads
— Shock-and-awe package
— Nurturing series
Impress New Clients
— Welcome kit
— Reassurance series
Stay Referrable
— Newsletter for professionals
— Marketing books
Criminal
BOOKS
— You’ve Been Arrested. What Happens Now? (book is 180 pages; first 41 pages shown)
— Drunk Driving Defense Strategies (book is 363 pages; first 16 pages shown)
BOOKLETS
— 6 Factors to Consider in Deciding Whether to Testify at Your Criminal Trial (1 page)
— 6 Things You Need to Know About Preliminary Hearings (2 pages)
— 7 Collateral Consequences of a Guilty Plea (1 page)
— 7 Tips for Dealing with the Police (4 pages)
— 19 Things Your Criminal Defense Lawyer Wishes You Knew (8 pages)
— Action List: When Your Loved One Is Arrested (4 pages)
— Bail Basics (7 pages)
— Can You Get the Evidence Against Me Tossed Out? (4 pages)
— Challenging an Eyewitness Identification (4 pages)
— Defense Attorney Investigations (3 pages)
— Flowchart: Fourth Amendment Protections and Exceptions (4 pages)
— Flowchart: Rules Governing the Search and Seizure of Motor Vehicles (9 pages)
— Flowchart: Your Journey Through the Criminal Justice System (1 page)
— Flowchart: Home Searches (6 pages)
— FAQs About Grand Jury Subpoenas (3 pages)
— FAQs About Dealing with the Criminal Justice System (23 pages)
— How Much Do You Know About Your Rights During a Traffic Stop? (8 pages)
— The Presentence Investigation Report (6 pages)
— Quick Tips: Traffic Stops (1 page)
— Sample Cross Examination: Eyewitness to Armed Robbery (6 pages)
— Was That Police Search and Seizure Action Legal? (12 pages)
— What Every Burglary Defendant Needs to Know (32 pages)
— What Every Larceny Defendant Needs to Know (31 pages)
— What Every Possession of Stolen Property Defendant Needs to Know (36 pages)
— What Every Robbery Defendant Needs to Know (32 pages)
— What to Expect at Trial (4 pages)
— What to Expect When Visiting a Loved One in Jail (4 pages)
— When Law Enforcement Knocks on Your Door (2 pages)
— When Law Enforcement Shows Up with a Search Warrant (1 page)
— Your Constitutional Rights at Trial (2 pages)
DRUNK DRIVING BOOKLETS
— 20 Effective Defenses for Drunk Driving Cases (20 pages)
— 99 Drunk (or Drugged) Driving FAQs (56 pages)
— Avoid Mistakes with this Handy Glovebox Guide (3 pages)
— Charged with a DUI? Write These Items Down (2 pages)
— How to Find a Good DUI Lawyer (2 pages)
— Should I Fight My Drunk Driving Charge? (10 pages)
— Was That a Lawful DUI Stop? (2 pages)
— What Other Defenses Are Available? (1 page)
— Will You Be Asked to Testify? (2 pages)
— Your Rights During a Traffic Stop (8 pages)
NEWSLETTERS
— Criminal defense newsletter sample
BROCHURES
— Criminal defense brochure sample
AND MORE
Engage Website Visitors
— FAQ sales funnel
— Resource page
Wow Your Leads
— Shock-and-awe package
— Nurturing series
Impress New Clients
— Welcome kit
— Reassurance series
Stay Referrable
— Newsletter for professionals
— Marketing books
Estates
BOOKS
— Creating Your Estate Plan (full book, 237 pages)
BOOKLETS
— 34 Common Estate Planning Traps and How to Avoid Them (20 pages)
— Choosing a Guardian for Your Children (4 pages)
— Choosing an Executor for Your Will (4 pages)
— Defining Your Estate Planning Goals & Identifying Your Assets (7 pages)
— Estate Planning After a Divorce (4 pages)
— Estate Planning FAQs (28 pages)
— FAQs Regarding Wills (6 pages)
— A Guide to Putting Your Affairs in Order (9 pages)
— Health Care Directives
— Living Wills and Health Care Durable Powers of Attorney (16 pages)
— The Legal Documents That Comprise an Estate Plan (3 pages)
— Overview of Federal Estate and Gift Tax (3 pages)
— Probate: What It Is and Ways to Avoid It (20 pages)
— Protect Yourself and Preserve Your Business with a Buy-Sell Agreement (24 pages)
— Quiz: Do I Need an Attorney to Draft My Will? (4 pages)
— Saving for College with a 529 Savings Plan (10 pages)
— Should Your Estate Plan Include a Revocable Living Trust? (9 pages)
— Tax-Saving Trusts for Married Couples (4 pages)
— What You Should Know About Wills (8 pages)
NEWSLETTERS
— Sample estate planning newsletter
BROCHURES
AND MORE
Engage Website Visitors
— FAQ sales funnel
— Resource page
Wow Your Leads
— Shock-and-awe package
— Nurturing series
Impress New Clients
— Welcome kit
— Reassurance series
Stay Referrable
— Newsletter for professionals
— Marketing books
Family
BOOK
— Divorce: A Practical Guide (full book is 159 pages; first 33 pages shown)
BOOKLETS
— 6 Tips for Working Effectively with Your Divorce Attorney (3 pages)
— 7 Ways to Protect Your Assets During Your Divorce (1 page)
— 21 Initial Questions About Divorce (8 pages)
— Divorce Documents Checklist (1 page)
— Divorce: Initial To-Do Checklist (1 page)
— Do’s and Don’ts for Divorce Depositions (1 page)
— The Duty to Disclose in Matrimonial Actions (5 pages)
— Estate Planning After a Divorce (4 pages)
— FAQs About Attorneys’ Fees (1 page)
— FAQs About Child Custody Modifications (7 pages)
— FAQs About Child Support (12 pages)
— FAQs About Divorce (12 pages)
— Finding Hidden Assets in Divorce Cases (24 pages)
— Minimizing Turmoil During Your Divorce (6 pages)
— Quiz: Do I Need an Attorney for My Divorce? (4 pages)
— Reducing the Chaos Created by a Divorce (5 pages)
— Saving for College with a 520 Savings Plan (10 pages)
— Shared Parenting During and After Divorce (24 pages)
— Support Modification FAQs (4 pages)
— Telling Your Children: with Parenting Guidelines (7 pages)
— Tips and Suggestions for Surviving Your Divorce (25 pages)
— Tying Up Loose Ends After Your Divorce (4 pages)
— What to Expect: The Divorce Deposition (4 pages)
— Writing a Marital History for Your Lawyer (9 pages)
NEWSLETTERS
— Sample family law newsletter
BROCHURES
AND MORE
Engage Website Visitors
— FAQ sales funnel
— Resource page
Wow Your Leads
— Shock-and-awe package
— Nurturing series
Impress New Clients
— Welcome kit
— Reassurance series
Stay Referrable
— Newsletter for professionals
— Marketing books
Personal Injury
BOOK
— I Was Injured in an Accident. What Do I Do Now? (124 pages)
BOOKLETS
— 56 FAQs about Personal Injury Cases (38 pages)
— 6 Reasons It Pays to Have a Personal Injury Attorney at Your Side (1 page)
— 8 Common Mistakes Made by Personal Injury Claimants (4 pages)
— 8 Tips for Testifying on the Witness Stand (3 pages)
— 9 Factors a Personal Injury Lawyer Will Consider in Evaluating Your Case (2 pages)
— 11 Factors that Impact the Value of Your Personal Injury Case (7 pages)
— 11 Tips on Handling the Defense Medical Exam (7 pages)
— Advantages and Disadvantages of Submitting Your Case to Arbitration (1 page)
— After Your Accident: Some Do’s and Don’ts (3 pages)
— Common Insurance Adjuster Ploys (4 pages)
— Critical Evaluation Factors for 17 Types of Injury Cases (19 pages)
— FAQs About Personal Injury Claims (14 pages)
— FAQs About Personal Injury Lawsuits (7 pages)
— FAQs About Personal Injury Settlements (7 pages)
— How a Pre-existing Condition Can Impact Your Case (4 pages)
— How Adjusters Reduce Your Settlement (3 pages)
— Liability Factors in a Fall Case (3 pages)
— Next Steps After Scheduling Your Initial Appointment (4 pages)
— Personal Injury Case Flowchart (4 pages)
— Personal Injury Financial FAQs (6 pages)
— Personal Injury Timeline (2 pages)
— Pre-Existing Injuries & Conditions: Their Effect on Your Claim (4 pages)
— Preparing for Your Deposition in a Premises Liability Case (5 pages)
— Quiz: Do I Have a Case? (6 pages)
— Quiz: Is It Time to Call an Injury Lawyer? (7 pages)
— Red Flags in Medical Records (4 pages)
— What to Expect at Your Deposition (5 pages)
— When the Adjuster Says… He Really Means… (7 pages)
— Your First Meeting with Your Personal Injury Attorney (2 pages)
NEWSLETTERS
— Personal Injury newsletter sample
PRACTICE BROCHURES
AND MORE
Engage Website Visitors
— FAQ sales funnel
— Resource page
Wow Your Leads
— Shock-and-awe package
— Nurturing series
Impress New Clients
— Welcome kit
— Reassurance series
Stay Referrable
— Newsletter for professionals
— Marketing books
Social Security Disability
BOOK
— Are You Likely to Qualify for Disability Benefits? (book is 112 pages; first 24 pages shown)
BOOKLETS
— 18 Common Mistakes Made by Unrepresented Social Security Disability Claimants (12 pages)
— 65 FAQs About Social Security Disability Benefits (27 pages)
— Can My Doctor Help Me with My Disability Claim? (4 pages)
— Can My Family and Friends Help with My Claim? (6 pages)
— Checklist for Completing Your Disability Report (1 page)
— Hearing Guide (12 pages)
— Meeting Your Social Security Disability Attorney (4 pages)
— Quiz: Will You Qualify for Social Security Disability Benefits? (10 pages)
NEWSLETTERS
— Disability newsletter sample
BROCHURES
AND MORE
Engage Website Visitors
— FAQ sales funnel
— Resource page
Wow Your Leads
— Shock-and-awe package
— Nurturing series
Impress New Clients
— Welcome kit
— Reassurance series
Stay Referrable
— Newsletter for professionals
— Marketing books
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