Two ways to bring in more clients:
Method 1
Bob Simon on getting leads from social media
About Bob Simon
With his social posts Robert targets referring lawyers rather than consumers. He has been hugely successful with his approach, building his firm to 75 people and $100 million in revenues. He is an impressively-creative entrepreneur who also founded a rapidly-expanding co-working space and membership program for plaintiff attorneys.
With his social posts Robert targets referring lawyers rather than consumers. He has been hugely successful with his approach, building his firm to 75 people and $100 million in revenues. He is an impressively-creative entrepreneur who also founded a rapidly-expanding co-working space and membership program for plaintiff attorneys.
VIDEO TRANSCRIPT
“Most of my cases come from social media”
Tell us about your start with social media, and its impact on your practice.
[2:50] “We do about $100 million a year. We don’t do any digital marketing. We don’t do any SEO. It’s all organic. I had a different mentality on what I call grassroots or community marketing that I’ve done since inception. I didn’t have any seed money; my dad’s a truck driver and my mom raised the 5 of us kids.”
[3:33] “This industry is built on personal relationships. The more personally you are connected to everybody the better, whether through text messages, through meeting folks, or through social media – it is the best connector on the planet. You now have a unique opportunity to slide into anyone’s DMs and connect with them, to get on their podcast, to have a one-on-one, or do a mentoring session. I do four or five mentoring sessions for lawyers across the nation in a week.”
Where did you start on social media?
[9:00] “I was first on Facebook. My handle was @LAInjuryLawyer. I started to brand myself early on. I was hesitant to get on Instagram. My wife is a social media influencer. She has her own fitness/supplement brand. She and my very smart marketing manager said I had to get on Instagram. From there it exploded. Nobody else was doing it. It was stodgy old law firm stuff, while we for example had a wrestling ring at our Christmas party.”
[13:40] “Most of my cases come from social media. We had an online presence from our first week. When starting we targeted young lawyers, because those were the lawyers who didn’t try cases, plus lawyers who didn’t do personal injury. When we started on Instagram we used to get a ton of messages and DMs, ‘Can you help me on this case?’ That is how it started.”
[15:00] “You need to have a call to action on your social media. Don’t name your firm using your and your partners’ names, using an email that is hard to remember. We boiled ours down to JusticeTeam. I’ll wager that we get a lot more cases just because our name is easier to remember. And it is something that you can sell later on. You have a brand, you have a presence, you have goodwill, make sure you are saving all that stuff so you are not killing yourself as a lawyer in your 70’s.”
You are primarily talking to and targeting other lawyers on social media, as opposed to prospective clients.
[16:10] “Correct. At my firm we like to do litigation and trial. We don’t need to do the off-the-street consumer cases. I’ll refer a lot of those out to members of JusticeHQ who are good at pre-litigation and managing clients. We get a right of first refusal on the litigation or trial. If you want to be competitive, profitable, and have quality of life, specialize in something, let everyone know what you specialize in, and outsource the rest. It is pretty easy once you get a mentor to show you how to do it.”
Are the leads you are generating through social media … the referrals from other lawyers … are higher quality than those coming from other sources?
[16:55] “They are higher quality. When someone is coming to you through another lawyer, that lawyer knows they have a case, and the lawyer knows my specialty. We have a damages threshold, which the lawyer knows. So these leads are pre-screened, the case has already been signed up, the case is at the point where it is too big or too complicated or too costly, or they want to be able to have a bigger market share.”
[2:50] “We do about $100 million a year. We don’t do any digital marketing. We don’t do any SEO. It’s all organic. I had a different mentality on what I call grassroots or community marketing that I’ve done since inception. I didn’t have any seed money; my dad’s a truck driver and my mom raised the 5 of us kids.”
[3:33] “This industry is built on personal relationships. The more personally you are connected to everybody the better, whether through text messages, through meeting folks, or through social media – it is the best connector on the planet. You now have a unique opportunity to slide into anyone’s DMs and connect with them, to get on their podcast, to have a one-on-one, or do a mentoring session. I do four or five mentoring sessions for lawyers across the nation in a week.”
Where did you start on social media?
[9:00] “I was first on Facebook. My handle was @LAInjuryLawyer. I started to brand myself early on. I was hesitant to get on Instagram. My wife is a social media influencer. She has her own fitness/supplement brand. She and my very smart marketing manager said I had to get on Instagram. From there it exploded. Nobody else was doing it. It was stodgy old law firm stuff, while we for example had a wrestling ring at our Christmas party.”
[13:40] “Most of my cases come from social media. We had an online presence from our first week. When starting we targeted young lawyers, because those were the lawyers who didn’t try cases, plus lawyers who didn’t do personal injury. When we started on Instagram we used to get a ton of messages and DMs, ‘Can you help me on this case?’ That is how it started.”
[15:00] “You need to have a call to action on your social media. Don’t name your firm using your and your partners’ names, using an email that is hard to remember. We boiled ours down to JusticeTeam. I’ll wager that we get a lot more cases just because our name is easier to remember. And it is something that you can sell later on. You have a brand, you have a presence, you have goodwill, make sure you are saving all that stuff so you are not killing yourself as a lawyer in your 70’s.”
You are primarily talking to and targeting other lawyers on social media, as opposed to prospective clients.
[16:10] “Correct. At my firm we like to do litigation and trial. We don’t need to do the off-the-street consumer cases. I’ll refer a lot of those out to members of JusticeHQ who are good at pre-litigation and managing clients. We get a right of first refusal on the litigation or trial. If you want to be competitive, profitable, and have quality of life, specialize in something, let everyone know what you specialize in, and outsource the rest. It is pretty easy once you get a mentor to show you how to do it.”
Are the leads you are generating through social media … the referrals from other lawyers … are higher quality than those coming from other sources?
[16:55] “They are higher quality. When someone is coming to you through another lawyer, that lawyer knows they have a case, and the lawyer knows my specialty. We have a damages threshold, which the lawyer knows. So these leads are pre-screened, the case has already been signed up, the case is at the point where it is too big or too complicated or too costly, or they want to be able to have a bigger market share.”
Method 2
Have us generate your social media leads
Our approach to obtaining qualified leads from social media provides you 4 big advantages:
1. No video shoots.
Using AI, we create a clone of your appearance and voice that is so lifelilke your family and friends will not be able to tell the difference. We then have the clone deliver engaging educational scripts that you pre-approve.
2. Audience growth.
To secure more video views and add followers, we boost the most popular of the videos we produce for you.
3. No additional ad cost.
Both the boosting for audience growth and the ads used to generate leads are paid for by us. Your monthly fee covers everything.
4. Pre-qualified phone appointments.
The leads we obtain answer 5 qualifying questions and then schedule phone appointments with your intake person.
Unlike Google ad leads who know nothing about you and likely clicked multiple ads, the leads we send to you have watched your videos, want to work with you, and have provided background information in advance.
Our done-for-you Growth Amplifier service costs $1,995/month, which includes our ad spend. You may cancel anytime after 3 months. Leads begin flowing in Month 2, and sometimes in Month 1.
Kara Prior
President, James Publishing
President, James Publishing
