What are your primary sources of new business?
[8:58] “I’ve been involved with social media since 2019. I started getting traction on TikTok and I’m now up to about a half million TikTok followers. We receive a steady referral stream from TikTok, Facebook, and YouTube.”

How many qualified leads are you getting through social media?
[9:45] “We are receiving at least 10 a month from social media. But the biggest thing that I can attribute our growth to is that we are a new firm doing quality work for clients. The resulting word of mouth leading to organic referrals has been a big source.”
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What percent of your revenue are you investing in marketing and advertising?
[13:59] “Probably 5% of our revenue. Our biggest expense is social media. I purchased the name The Port City Attorney while still in law school. I have been building The Port City Attorney brand since 2017. Having enough time in the space has helped, and the resulting brand recognition has been a big part of our growth.”

What are the topics that resonate for you on social media?
[16:07] “Social media ebbs and flows, and what people like changes all the time. I didn’t know any attorneys growing up, so I always had the view that attorneys were stuffy corporate types. So I wanted to humanize the profession and show viewers that we are people, too. We come from all different walks of life and backgrounds. We worked our tails off to get into this profession, but we’re no different than anybody else.”

[17:02] “So the videos that I do are a blend of legal-based information and videos that show people that we attorneys do all the things that everyone else does, but we just happen to have a different job.”