Estate Planning
Custom Book
Become a book author in one hour.
Nothing shouts “expert” louder than having your own book.
You immediately set yourself apart from your competitors, have a lead magnet that pulls in prospective clients, and increase your visibility and recognition without having to sell yourself.
But books take months and frequently years to write and edit. Most of the nearly 250 law books we have published over the last 40 years took 3+ years to complete.
ChatGPT has changed the process.
Now by using our custom GPTs to rewrite relevant portions of our 100,000+ pages of practitioner-drafted content, and adding the result to the information that you provide in a one-hour interview, we can create a custom, high-quality, and educational 100-page book in weeks instead of years.
How we do it
Building your book is a five-step process:
1
Title and outline
First we suggest a half dozen potential titles and taglines. After you select one of our topic ideas or provide your own, we send you a suggested table of contents with questions we will pose in an interview.
2
Interview
Our veteran attorney-editors will schedule a one-hour recorded phone call or Zoom session with you at a mutually acceptable time, during which we will obtain your answers to our questions plus any other content you want to provide.
3
Manuscript
We transcribe, edit, and organize the content you provided, and supplement it with our own content. We use a GPT loaded with our thousands of law book pages in your specialty, and guide the GPT to create original, consumer-oriented versions of our practitioner-drafted and attorney-edited material.
4
Branding
We design a front cover, and provide descriptive content for the back page. We use your photo and bio to create an About the Author section.
5
Review and printing
We send everything to you to look over, and make any changes you request. Upon approval, we begin delivering a dozen print copies each month. If you want more print copies, we can provide them at our cost.
The PDF and print copies are yours to permanently keep.
Book Samples
Book promotion included
Next comes getting your book into the hands of prospective clients and referral sources. To help we provide at no additional charge:
Book landing page with follow-ups
This page describes the content of your book and offers to email a free PDF version. A series of emails which summarize portions of the book are then dripped to each book requester.
Announcement emails
These are sent to your list and to the prospects we have generated from social media. These offers of a free copy link to the landing page.
Social posts
Additional announcements of your book’s publication are made on your Instagram, Facebook, TikTok, LinkedIn, and YouTube profiles.
GrowWithKara announcement
We trumpet your book’s publication to Kara’s 1,750 followers, who are mostly attorneys.
Website pop-up
We place an exit-intent pop-up on your website that offers your book to visitors who are about to leave. We can optionally add a descriptive page with a home-page link.
Print copies to VIP referrers
We send copies and a cover letter to your most productive referral sources.
Bookseller placement
We create descriptive pages offering your book for sale on Amazon, Barnes & Noble, and James Publishing.
Want a second book?
If you are happy with your first book and its promotion and want to target a specific niche, we can create a second book aimed precisely at the legal problems you want to help them with. For example:
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Wills, Trusts, and Beyond: Everything You Need to Know About Estate Planning
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Peace of Mind Planning: How to Make Life Easier for Your Loved Ones
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What Happens If You Don’t Have an Estate Plan?
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Estate Planning Mistakes to Avoid: A Guide for Busy Families and Thoughtful Retirees
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Your Estate Plan in 10 Simple Steps: The Roadmap to Peace of Mind
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Wills, Trusts, and Beyond: Everything You Need to Know About Estate Planning
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Peace of Mind Planning: How to Make Life Easier for Your Loved Ones
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What Happens If You Don’t Have an Estate Plan?
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The Family Wealth Protection Plan: How to Safeguard What Matters Most
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Estate Planning Mistakes to Avoid: A Guide for Busy Families and Thoughtful Retirees
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Your Estate Plan in 10 Simple Steps: The Roadmap to Peace of Mind
Just let us know after we complete your first book and we will get started on book #2. Each book we create for you is 100% custom, is yours to permanently keep, and costs nothing extra.
Use your books to:
Attract qualified leads
Demonstrate your expertise
Welcome new clients
Set yourself apart from competitors
Frequently Asked Questions
How many printed copies are included?
Our price includes a dozen printed copies each month for as long as you remain an active Growth Amplifier subscriber. We can also add copies to our initial print run at our cost.
How long does the production process take?
After our 1-hour conversation, the manuscript takes us about six weeks to complete.
Do I have a say in the book’s title and its cover design?
You pick the title, either from a half dozen that we suggest or by providing your own title. We supply a suggested cover design when we send over the completed manuscript for review. You are welcome to recommend changes to the cover, as well as make revisions to the manuscript.
How can I use my book?
Display it in your office, offer it on your website, promote it on social media, sell it on Amazon, link to it in your lead-nurturing series, and give it to referral sources. We help with promotion, and charge nothing extra for our book-marketing assistance.
Do I own the rights to my book?
Yes, 100%. And we put that in writing.
May I repurpose the book’s content, say for blog posts, webinars, etc.?
Definitely. The book and its content belong to you.
Do you use ChatGPT?
Yes, but only to rewrite the content that we provide. We have over 100,000 pages of practitioner-drafted content that we have GPTs redirect for consumers. Every book we create is 100% custom and based on a combination of our GPT-rewritten law book content and the information we receive from you.
What portion of the book does my content comprise?
On average 20 pages out of a 100-page book are specific to you and your practice. We typically begin each book with an FAQ section and end with a conclusion provided 100% by you in our phone conversation. We also draft an About the Author section and finish the book with a pitch to retain your firm.
May I edit your writing before publication?
Yes. We send you the finished manuscript for review and approval before printing any copies. For efficiency we ask that you provide all your changes in one batch.
