Estate Planning
Meta Leads
Instagram and Facebook are inexpensive lead sources.
We begin delivering Meta leads in Month 2. 5-10 leads per month is a typical quantity.
That volume is generated by the ad spend that is included with your Growth Amplifier subscription. If you are happy with the leads received, we can increase the monthly ad budget. The extra spending will be tacked onto your fixed monthly fee.
The leads are asked 5 screening questions, which you are welcome to tailor to your needs. Unqualified leads never reach your firm.
Our successful approach
Here are the 5 steps we follow to generate leads who want to work specifically with you:
Step 1
Build an audience
The more guidance we can provide Meta about your ideal clients, the better. If you have a list of 100+ past clients that we can upload, that lookalike audience is the best way to instruct Meta on who you want your ads to be shown to.
If you don’t have a list of past clients, we will need to first organically obtain views and gather followers by regularly posting educational and entertaining content that appeals to your target audience. To create that content, we use avatars so you don’t have to shoot videos.
Step 2
Identify popular videos
We maximize our ad dollars by putting them behind videos that are well liked. The more views and likes a video obtains organically, the better it will perform when boosted.
Step 3
Offer a free consultation
The chosen videos’ accompanying text, called captions, offer a free consultation.
Step 4
Boost your popular videos
We begin with a small daily budget and who we want your videos to be shown to. This step can be more challenging than it sounds, as sometimes the geographic targeting that Meta offers does not function well. But we have identified multiple workarounds that we employ when challenges arise.
Step 5
Qualify the responders
Before providing access to your firm’s appointment calendar, responders answer 5 multiple-choice questions. Only those providing satisfactory answers are shown your intake calendar.
Video Samples
Enhancing response
Here are some of the techniques that help us lift both the quantity and quality of leads that we generate from Instagram and Facebook.
Improving quantity
Broaden your geography.
If you ask us to limit your ads’ reach to a 10-mile radius around your office, you will not receive many leads. In these days of Zoom and Meet, such a high percentage of clients are comfortable not coming to your office that we encourage lawyers to advertise statewide when practical.
Spread your boosting.
Rather than spend a lot on one video in one week and then go silent for the rest of the month, we prefer to spend smaller amounts over multiple weeks using different videos. We find the total number of leads received is higher when the spending is less concentrated.
Improving quality
Explain what is needed to qualify.
Teaching your viewers what makes a good case will help them analyze their fact patterns and self-screen, saving time for both themselves and your team.
Experiment with long-form videos.
When a prospect has watched a 6 or 7-minute video about your service in its entirety, they are further along the sales path when you first speak to them. The trick is explaining enough to generate interest without giving away everything.
Learn more with a voice agent.
We use a conversational voice agent to obtain even more information, and then have AI provide a summary of the information obtained. Now your first live intake conversation can be efficient and focused on filling any remaining information gaps.
100% done for you
No work is required from you for these leads, as we use pre-approved scripts and text-to-video software to create avatar videos.
Watch the videos below to see just how indistinguishable these attorney avatar videos are from live shoots.
Attorney
Clone
Clone
Attorney
